In a team of 5, we worked with our client Zazzle to explore how technology can increase relationship building through sharing. We have wrapped up our UX research and design, and delivered a prototype.
How Might We:Leverage our research & communications technology to create a product that can create an "everyday" sharing experience that strenghthens young people's relationships.
My Role:Design Lead, in charge of UI/UX, Interaction, and Visual Design.
Performed extensive UX research, and building/iterating on experience and mobile prototypes.
Based on our research and insights on the inherent value of sharing vs gifting, we created an app that would take your texts and turn them into funny, inside-joke memories in the form of memes.
Why?Quoting a friend to turn into a funny meme or gif enhances communication by creating an artifact of the conversation. This digital artifact can then be shared with other friends, saved, or made into a physical object that serves as a permanent memento.
Sharing contains elements of gifting. When memes are combined with shared memories, they embody relationship strengthening amongst friends.
When inside jokes and funny, memorable moments from everyday are transformed into memes, it transforms physical happenings into a quick and easy digital artifact that strengthens relationships through laughter and joy!
InsightsAfter this reaction, we found people in the audience actively reminiscing about those moments while nodding and sharing giggles. In this way of sharing everyday moments, Quotr helps bring out those feelings of friendship found in giving gifts.
Additionally, we created concept prototypes that were related to the physical world to better help us create a gifting to sharing experience based on our research.
Created and iterated Hi-Fidelity wireframes, interactions, animations, and prototypes.
Participated in user interviews, user testing, and various user research methods.
Led client meetings and co-design activities with client company.
New interactions and ways to improve the app can be discovered when creating & user testing a robust prototype!
User research can get very in-depth! It takes practice to know when we have enough data and move on to prototypes.
Working directly with the client taught me many things about communicating design and complex concepts.