Adae was a P2P marketplace web startup I co-founded. It was based in Toronto, and our team sought to create a versatile platform for people to offer goods and services, without having to worry about exchanging cash when meeting in person.
How Might We:Leverage people's frustrations with being scammed when buying/selling using cash.
Create a platform and app that will attract users to adopt for payments.
Create a secure system where we can remotely check if two people have made a transaction.
My Role:Co-founder, Product Designer, Front End Web Developer.
Created, tested, and implemented designs from mockup to code, self-tested business/growth strategies in the field.
Designed the UI and UX of the website and app, coded the front end as well.
Pivoted multiple times with the team after each major deployment.
Rolled up my sleeves and took on promotional challenges head on, even if it meant sneaking posters in condos or handing out fliers on the street.
As the sole designer of my team, I greatly improved my visual design skills and learned how to fine tune web UI using code.
Be willing to change. A startup product must find a way to pivot and adapt, or fail!
Trying out various methods to promote our app was a humbling experience. Hoping your product will take off overnight is simply too naive.